The San Diego, California green group Wildcoast recently posted ads in Mexico City in an attempt to challenge the belief among many Mexicans that eating turtle eggs boosts virility The campaign, featuring posters showing a scantily clad model and the words: “My man doesn’t need turtle eggs,” fueled a media firestorm that exceeded Wildcoast’s greatest hopes. Mexican women’s groups led by the National Women’s Institute, a women’s-rights nonprofit, complained angrily that the posters placed in restaurants, markets and other locations would reinforce attitudes of machismo. The uproar, in turn, drew intense media attention to the Wildcoast campaign, which began in August and is slated to run until the end of this month. “I’m going to send Patricia Espinosa, the president of the National Women’s... [Log in to read more]