Centerpiece

In Bonito, limits prove key to tourism growth

Brazil

At the heart of South America, a network of ecotourism operators has developed a unique model that combines a large but controlled volume of visits with strict conservation measures designed to preserve the region’s natural attractions and, ultimately, the broader environment. Branded as Bonito, the name of the town of 20,000 that boasts most of the region’s visitor infrastructure, the network includes two smaller towns nearby, Jardim and Bodoquena. The region, located near Brazil’s borders with Bolivia and Paraguay in southwest Mato Grosso do Sul state, boasts crystalline rivers, pastoral landscapes and recreational outlets for snorkelers, hikers, bikers and more. It is so well organized and popular that it might be described as an ecotourism theme park. And it is profitable, leading some to pronounce... [Log in to read more]

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